This was a very good read. Massimo Vignelli is a brilliant man. my favorite quote from this whole short booklet was the very first sentence under pragmatics.
“Whatever we do, if not understood, fails to communicate and is wasted effort.”
I feel like this quote is central to the whole discipline of art and design. For example, (small rant from a geography major) in the art and design of cartography if the cartographer does not do a good job creating a visual representing the real world onto a map, than the map reader will not know how to interpret it. If it is not understood as a map, then its just a bunch of scribbles on a peice of paper. That same thing goes for interpretation of art. If the message you are trying to portray in your visual representation is misunderstood by the viewer than all it can be is a medium and paper with no memorandum, or in a matter of speaking, a picture worth zero words. All effort that is put into the final product is suddenly irrelevant. Clarity is key when creating any work of art (speaking broadly about art).
This short bit about pragmatics goes hand in hand with discipline. Every detail is just as important as the other because the final outcome is a combination of all details. I like to think about this concept in relation to a combustable engine. If all parts do not work, than the final product is useless, just a steaming pile of steel. Its the same concept when talking about design. Even leaving one component out of your product can hinder its overall appearance and delivery. You must include all the ingredients in the cake in order for it to taste good!
Thanks for reading my thoughts on Massimo Vignelli’s short booklet the Vignelli’s cannon. The link to for the PDF to this short booklet is posted below.